By ascertaining your marketing position relative to your competitors, you are able to predict future moves thereby giving you the competitive upper hand to take advantage of foreseeable opportunities. This is also referred to as Corporate Intelligence Awareness.
Corporate Intelligence, Competitive Intelligence and Business Intelligence are various intelligence gathering forms of valuable information not publicised or generally available. This information needs to be accurate as it would be used in the decision making policies regarding the guiding strategy of the corporate entity.
Corporate Intelligence research can be distinguished from Industrial Espionage, as Corporate Intelligent Investigators abide by local legal guidelines and ethical business practices.
Industrial Espionage, Corporate Espionage and Spying are phrases used to describe the illegal gathering of corporate intelligence without abiding by the code of ethics followed by honest competitive intelligence practitioners.